Writefully is a bespoke e-commerce website designed with a customizable bundle builder. It enables users to personalize and order tailored copywriting service packages, creating a dynamic and user-centric shopping experience.
Here's how it works:
The Bundle Builder was designed with two entry points
Fixed bundle:
Predetermined combinations of services, variables, and level of assistance suitable for industry type and company size. A user can discover these bundles from the ‘Find your industry’ tool.
Flexible bundle:
Bundles created by the user from scratch – composed of interchangeable services and a unique selection of variables and quantities.
After bundle configuration, the user is guided through multiple steps
Choose assistance:
For flexible bundles, the user chooses the level of assistance they want applied to their bundle (add-ons that increase the price). For fixed bundles, it’s predetermined.
Write an overview of you:
The user is asked to write a brief overview of who they are to offer context to the client upon receipt of the order.
Choose a payment model:
The final step prompts a choice of how to pay, either as a one-off purchase or by subscription. For subscriptions, the user can choose how often to pay. They are presented with discounted values and recommendations.
Additionally, every choice, piece of content, price, and, conditional combination was also fully configurable in the CMS, offering full control to the client.
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User flow
Conducted user research and aligned business goals
Designed optimized site maps and user flows
Developed UI through wireframing and prototyping
Strategically planned features like the Bundle Builder
Presented designs, iteratively refined designs based on client feedback
Collaborated closely with Lead Developer for feasibility
Created Writefully's brand identity with custom illustrations
Advocated for user-centric design principles
Oversaw design implementation within project constraints
