Save Our Nodes Campaign Identity with Interactive Booth Design

'Save Our Nodes' is a patient and physician information campaign for a breast cancer surgery technique, run by Endomag.

This Endomag campaign aimed to educate and engage the medical community and was launched at a conference called ASBrS in April 2023. As the lead designer, I was entrusted with the visual identity and creation of all digital and printed materials, including an interactive booth design.

Design objectives

Campaign identity

Update the campaign logo to a more modern and responsive design. Revitalize the color palette with more vibrant tones. Incorporate a secondary typeface. Develop a cohesive pattern to support the campaign visuals.

Print materials

Create all display graphics, pocket guide booklets, supporter badges, scrub caps and event lanyards.

Interactive experience

UI/UX design an interactive booth to engage visitors, gather data, and raise awareness, while providing opportunities to collect giveaways and free merchandise.

Interactive booth

The campaign booth featured interactive screens inviting visitors to "Pledge to Save Our Nodes," engaging them in a unique and memorable way. By making a pledge, visitors committed to learning about and potentially adopting the Delayed SLNB technique.

The UI guided users through a series of steps to complete the pledge, providing real-time feedback on the potential impact on patients and cost savings. It then requested basic contact information and offered a fun selfie capture at the end for visitors to show their support.

Another screen displayed real-time results at the event, tallying the number of pledges, total cost savings, and showcasing all the selfies collected throughout the day. This feature enhanced the interactive experience and encouraged even more participation.

Additionally, visitors had opportunities to collect giveaways and free merchandise as a reward for completing their pledge. These included other materials I designed, such as certificates, pin badges, lanyards, and scrub caps.