SON: Campaign identity + interactive booth design

'Save Our Nodes' is a patient and physician information campaign, run by Endomag.

Launched at the ASBrS conference in April 2023, this campaign aimed to educate and engage the medical community. As the lead designer, I was responsible for developing the campaign identity further and creating both digital and print materials, including an interactive booth design.

My contributions

Campaign identity

Updated the campaign logo to a more modern and responsive design. Revitalized the color palette with more vibrant tones. Incorporated a secondary typeface. Developed a pattern to enrich the campaign visuals.

Print materials

Designed display graphics, pocket guide booklets and merch.

Interactive experience

Designed a digital interactive booth experience to engage visitors, gather data, and raise awareness, while providing opportunities to collect giveaways.

Interactive booth

The campaign booth featured interactive screens inviting visitors to "Pledge" engaging them in a memorable way. By making this pledge, visitors committed to learning about and potentially adopting the medical technique.

The digital experience guided users through a series of steps to complete the pledge, providing real-time feedback on the potential impact on patients and cost savings. It then requested basic contact information and offered a fun selfie capture at the end for visitors to show their support.

Another screen displayed real-time results at the event, tallying the number of pledges, total cost savings, and showcasing all the selfies collected throughout the day. This feature enhanced the interactive experience and encouraged even more participation.

Additionally, visitors had opportunities to collect giveaways as a reward for completing their pledge. These included other materials I designed, such as certificates, pin badges, lanyards, and scrub caps.